3 Oct 2023
David will oversee the sales and brand strategy for SK and PFN in the U.S. markets
WILMINGTON, Del. — Absolute Sports, parent company of Sportskeeda (SK) and Pro Football Network Inc. (PFN), announced that David Drucker, a 23-year veteran in the sales industry, has been hired as its Vice President of U.S. Sales. Drucker, who most recently served as the Senior Vice President of Sales for Target Media USA, will oversee the sales and brand strategy for SK and PFN in the U.S. markets.
"I'm thrilled to be joining the incredible team at Absolute Sports,” said Drucker. “By delivering top-notch sports content to fans worldwide, I'm eager to offer brands the opportunity to align with close to 45 million sports fans who engage on our sites with our content. I look forward to creating exciting and impactful brand opportunities around the content that has driven Sportskeeda and Pro Football Network to the top of the charts in the sports and football media industries.”
Drucker’s experience in the sales industry, including stops at Disney Media Group, Westwood One, Game on Media Solutions, NexxGen Media, and Channel One News, will be instrumental in bringing together the most prominent brands to create meaningful partnerships with Sportskeeda and Pro Football Network.
Ajay Singh, CEO of Sportskeeda, and Matthew Cannata, CEO of Pro Football Network, said in a joint statement that they are looking forward to using their respective audiences to leverage ROI for brands who partner with their companies.
“Whenever we work with a brand, we want it to be a partnership rather than a transaction,” they said. “We also want it to be meaningful for our audience. The opportunities that David will bring will allow each of our companies to align with the strategic initiatives of these brands while helping them drive meaningful ROI.”